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Holiday Guide : Outerwear - Staying Warm

Winter is always our favorite time of the year here in San Francisco.  Although it stays relatively cool year round, during the winter time it finally becomes cold and wet enough to bust out the heavy jackets and waterproof pieces.  This guild will highlight some of our necessary picks for staying warm and steezy during those cold winter nights.


(L-R:  Bedwin Jerry, Vanquish Reversible MA-1)
(L-R:  Deluxe Griffin, Bedwin Jaco, Deluxe Texaco)


The Bedwin Jerry Award Jacket isn't like your old highschool varsity jacket.  It has a wool body with paneled leather sleeves and shoulders with tons of leather detailing to complete the look.  However, it isn't the minor details that make this jacket, its the fit.  Not overly slim nor too boxy, it'll hug the shoulders to give you a streamlined silhouette with just enough room in the chest to layer with your favorite hoody or oxford.


Traditionally MA-1 jackets are very boxy, Vanquish's re-work is the complete opposite.  This jacket features a fashion cut with the functionality of a traditional MA-1.  Both warm and plentiful in features Vanquish's MA-1 is simply next level.  Do not let the denim side fool you, this jacket can be dressed up or down on either side depending on the occasion.


There is a common theme with a lot of the outerwear we are showcasing and that is the emphasis on a modern fit.  Aside from the bold stripe and authentic vintage Hawaiian lining this Deluxe peacoat may appear like any other.  However, once you put it on you'll see where this jacket really shines.  A heavy wool that drapes perfectly, you won't be encumbered by the weight.  The length is a bit shorter than your traditional peacoat giving it that modern gentleman feel.


The next piece is the Bedwin Jaco Sweater which is a collaboration piece with the Canadian company Kanata Knits.  Kanata Knits specializes in handmade / handknit sweaters.  Kanata is very popular in Japan and has recently gained popularity in the US.  This particular piece is both heavy and warm and is the perfect cozy sweater.


Finally, the Deluxe Texaco Jacket is what we like to classify as a San Francisco jacket.  The weather here in NorCal is very temperamental, you may leave thinking it'll be upper 60's the whole day only to find that famous fog rolling in around 5PM dropping the temperature substantially.  The Texaco is a great layering piece.  The waxed cotton provides a tinge of waterproofing and breathes particularly well.  The detailing really makes this jacket, from its white buttons to the color blocking and various visible and hidden pockets, this jacket is a great everyday wear.


Holiday 2014 Gift Guide: Accessories

Brought to you by the Purist staff.

The holidays are coming right around the corner, and we know how tough it is to shop for your loved ones. Don't worry though, we've got your back! That's why we created a list of our top 5 favorite accessories that would make great gifts! 

1. Zack Cover by NexusVII ($98) 

This is perfect for those rainy days! Just throw this cover on your backpack, and it'll keep it dry. A functional item that essentially makes any bag waterproof. (It also easily packs away into a separate convenient clip-on pouch so its always at your disposal.) 

2. NBHD x retaW Room Tag One & Two ($40 each) 

Just leave them on your door handle, and keep your room smelling fresh. These work very well, are convenient and just look aesthetically nice. A practical gift anyone can use!

3. LexDray Tahoe Duffle ($450) 

This handsome bag is perfect for anyone who travels frequently. It is extremely durable and has many features that makes this bag so functional. (And its limited! Only 550 produced.) 


4. NS400 Crush Titanium Headphones by Nocs ($99)

Some of the best headphones on the market! These noise-isolating headsets feature a 3 button iPod/iPhone/iPad control, tangle-free flat and Kevlar reinforced cables, and two sets of 3 different ear sized tips. They produce a powerful yet balanced sound, with some impressive deep bass response. 

5. TB-005A-T-52 by Thom Browne ($450)

Manufactured in Japan, handcrafted frame, custom titanium five barrel hinges, tri-colored five piece temple tip, anti-reflective lens coating, and UV protected lenses... Yup we'll let the photos speak for themselves. A truly stunning piece of eye-wear. 





Photos: Visuals By Mark
Model: Andrew Acacio


REDCARD x PURIST SF event recap.

Thank you to all of the talented artist that contributed to this show, we could not have been more pleased to showcase such amazing work for this event. Special thank you to everyone who took the time to come out and support all the the artists involved, your support inspires to keep creating the live events.


PURIST X REDCARD from Kevork Demirjian on Vimeo.


For photos from the event, please visit Mark Chua's blog for complete coverage.




PURIST SUMMER Featuring DELUXE, Bedwin & The Heartbreakers, Red Card Denim, and VANQUISH X FRAGMENTDESIGN.


Modeled by Paulina Yos &  David Ho

Photography: Visuals By Mark



Purist SS14-- Return To Basics






Jam Home Made available now

Purist is proud to introduce JAM HOME MADE into the shop. We are the first stockist to carry them in the states, and second in the world to get an account with the exclusive Japanese brand. We linked up with our friend TJ over some cold brew to show off some of their beautifully crafted jewelry and accessories. He’s also seen wearing Thom Browne and one of our favorite shirts by Deluxe









BlackRainbow Basketball Issue

Posted May 28, 2014

The BKRW Sport Magazine follows up volumes 1 & 2 of it's publication with it's third release, just in time for the finals. Published by BlackRainbow Co-Founders Jay Smith & Greg Hervieux, the first two highlighted Futbol & Running, while the latest focuses on Basketball, shot by Hughes Lawson-Body and covered by Lindsey Wixson in collaboration with Chanel. The issue features artwork from JR, Trashhand and San Francisco's very own Slvstr©. Swing by the shop to view the rest of this amazing magazine.



retaW Fragrance Liquids Restocked

Posted May 28, 2014 in retaW

One of the most popular brands in the store is back. retaW fragrance liquids for fabric, vehicle, and sneaker have all been restocked.